Social Media and Election Campaigns: Key Tendencies and Ways Forward

Social Media and Election Campaigns: Key Tendencies and Ways Forward


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Product Details

ISBN-13: 9781138930469
Publisher: Taylor & Francis
Publication date: 06/18/2015
Pages: 208
Product dimensions: 6.25(w) x 9.25(h) x 0.50(d)

About the Author

Gunn Sara Enli is Associate Professor and project leader for "Social media and Election Campaigns" (2012-2015) at the Department of Media and Communication at the University of Oslo, Norway. She has published extensively in the field of media and communication studies, with a recent focus on politics and social media, media history, Nordic media, and authenticity.

Hallvard Moe is Professor of Media Studies at the Department of Information Science and Media Studies at the University of Bergen, Norway. His research interests are public service broadcasting, online media, ICT and cultural policy, television studies, democratic theory and media history.

Table of Contents

Introduction: social media and election campaigns – key tendencies and ways forward Gunn Enli and Hallvard Moe

1. Wave-riding and hashtag-jumping: Twitter, minority ‘third parties’ and the 2012 US elections Christian Christensen

2. Political networks on Twitter: tweeting the Queensland state election Axel Bruns and Tim Highfield

3. Between broadcasting political messages and interacting with voters: the use of Twitter during the 2010 UK general election campaign Todd Graham, Marcel Broersma, Karin Hazelhoff and Guido van ’t Haar

4. Mastering the art of social media: Swiss parties, the 2011 national election and digital challenges Ulrike Klinger

5. Dodging the gatekeepers?: social media in the campaign mix during the 2011 Danish elections Morten Skovsgaard and Arjen Van Dalen

6. Personalized campaigns in party-centred politics: Twitter and Facebook as arenas for political communication Gunn Sara Enli and Eli Skogerbø

7. Untangling a complex media system: a comparative study of Twitter-linking practices during three Scandinavian election campaigns Hallvard Moe and Anders Olof Larsson

8. An investigation of influentials and the role of sentiment in political communication on Twitter during election periods Linh Dang-Xuan, Stefan Stieglitz, Jennifer Wladarsch and Christoph Neuberger

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