ISBN-10:
1118269748
ISBN-13:
9781118269749
Pub. Date:
05/08/2012
Publisher:
Wiley
The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 3

The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 3

by Lon Safko

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Product Details

ISBN-13: 9781118269749
Publisher: Wiley
Publication date: 05/08/2012
Series: Wiley Desktop Editions Series
Pages: 640
Sales rank: 457,644
Product dimensions: 7.40(w) x 9.00(h) x 1.50(d)

About the Author

LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

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Table of Contents

Acknowledgments vii

Introduction xi

Part I Tactics and Tools

Chapter 1 What Is Social Media? 3

Chapter 2 Say Hello to Social Networking 25

Chapter 3 It’s Not Your Father’s E-Mail 61

Chapter 4 The World of Web Pages 85

Chapter 5 The Internet Forum 117

Chapter 6 The Ubiquitous Blog 141

Chapter 7 The Wisdom of the Wiki 167

Chapter 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187

Chapter 9 Talking about the Podcast (Audio Create) 207

Chapter 10 Got Audio? (Audio Sharing) 233

Chapter 11 Watch Out for Vlogs (Video Create) 253

Chapter 12 Got Video? (Video Sharing) 273

Chapter 13 Thumbs Up for Microblogging 289

Chapter 14 Live from Anywhere—It’s Livecasting 317

Chapter 15 Virtual Worlds—Real Impact 339

Chapter 16 Gaming the System: Virtual Gaming 371

Chapter 17 RSS—Really Simple Syndication Made Simple 397

Chapter 18 Spotlight on Search (Search Engine Optimization) 411

Chapter 19 Marketing Yourself (Search Engine Marketing) 441

Chapter 20 The Formidable Fourth Screen (Mobile) 457

Chapter 21 Let the Conversation Begin (Interpersonal) 487

Part II Strategy: The Five Steps to Social Media Success

Chapter 22 Analyze Your Existing Media 539

Chapter 23 The Social Media Trinity 551

Chapter 24 Integrate Strategies 565

Chapter 25 Identify Resources 577

Chapter 26 Implement and Measurement 589

Index 601

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Social Media Bible: Tactics, Tools, and Strategies for Business Success 3 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
This book is definitely not for someone who has grown up with social media. However, it is definitely a useful resource for those who aren't immersed within many integrated social media platforms. At times, I also felt that there was an unnecessary amount of information on the history of the internet, iphone, etc., and I also was a bit thrown off by the case study-like stories at the end of each chapter. At times these stories weren't very relevant to what the chapter was truly about. As if the author just threw in the anecdote for the sake of bombarding the reader with more information. I feel it would have been more beneficial to match up the examples with the content of each chapter on a closer level. Overall, this book is useful for those who are seeking basic to somewhat intermediate knowledge about social media, but I really can't say too much more than that. -Stevie B
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