ISBN-10:
1138776459
ISBN-13:
2901138776455
Pub. Date:
08/05/2014
Publisher:
Taylor & Francis
Social Media Communication: Concepts, Practices, Data, Law and Ethics / Edition 1

Social Media Communication: Concepts, Practices, Data, Law and Ethics / Edition 1

by Jeremy Harris Lipschultz

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Product Details

ISBN-13: 2901138776455
Publisher: Taylor & Francis
Publication date: 08/05/2014
Edition description: New Edition
Pages: 268
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

One of MediaShift's 2017 EducationShift20 Educators in Journalism

Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

Table of Contents

1. Introduction to Social Media Concepts

2. CMC, Diffusion and Social Theories

3. Social Media in Journalism

4. Social Media in Public Relations

5. Social Media in Advertising and Marketing

6. Social Media Metrics and Analytics

7. New and Mobile Media Technologies, Innovation and Investment

8. Big Data and Privacy

9. Law and Regulation

10. Social Media Ethics

11. Best Practices in Social Media

12. Future of Social Media and Information Literacy

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