Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL

by Ann Marie van den Hurk

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Product Details

ISBN-13: 9780133353891
Publisher: Pearson Education
Publication date: 04/09/2013
Series: Que Biz-Tech
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 160
Sales rank: 1,111,928
File size: 9 MB

About the Author

Ann Marie van den Hurk, owner of Mind the Gap Public Relations, is an award winning PRSA-accredited hybrid counselor bridging the gap between traditional PR and social media. She has over a decade of intensive experience assisting businesses and non-profits in leading on sensitive issues, crisis communications, reputation management, and navigating Web 2.0/PR 2.0. Her business column for the Lexington (KY) Herald-Leader focuses on business PR, marketing, and social media. Van den Hurk previously served as VP, Communications and Advocacy for the Girl Scouts of the Chesapeake Bay Council.

Table of Contents

Chapter 1: What Is a Crisis?

Chapter 2: The Social Platforms

Chapter 3: New Dynamics in Social and Crisis Communications

Chapter 4: Organizations Doing It Right

Chapter 5: How Not to Handle a Social Media Crisis

Chapter 6: Creating a Crisis Communications Plan

Chapter 7: Integrating Social Media into the Crisis Communications Plan

Chapter 8: When a Crisis Hits

Chapter 9: Recovering from a Crisis

Chapter 10: Tying It All Together

Glossary

Appendix A: Communication Response Steps

Appendix B: Quick List of Providers Mentioned in Book

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