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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
About the Author
Marianna Sigala, Assistant professor, University of the Aegean, Greece, Evangelos Christou, Professor, Alexander TEI of Thessaloniki, Greece and Ulrike Gretzel, Associate Professor, University of Wollongong, Australia
Table of Contents
Contents: Introduction; Part 1 Web 2.0: Strategic and Operational Business Models: Introduction to part 1, Marianna Sigala; Web 2.0 and networks in wine tourism: the case studies of greatwinecapitals.com and wineandhospitalitynetwork.com, Evangelos Christou and Athina Nella; Web 2.0 and customer involvement in new service development: a framework, cases and implications in tourism, Marianna Sigala; 'Creating the buzz': Merchant City (Glasgow) case study, Jim Hamill and Alan Stevenson; Examining hotel managers' acceptance of Web 2.0 in website development: a case study of hotels in Hong Kong, Daniel Hee Leung, Andy Lee and Rob Law. Part 2 Web 2.0: Applications for Marketing: Introduction to part 2, Evangelos Christou; Theoretical models of social media, marketing implications and future research directions, Bing Pan and John C. Crotts; Riding the social media wave: strategies of DMOs who successfully engage in social media marketing, Jun (Nina) Shao, Mary Ann DÃ¡vila Rodríguez and Ulrike Gretzel; National DMOs and Web 2.0, Jim Hamill, Alan Stevenson and Daniela Attard; Arizona meeting planners' use of social networking media, Woojin Lee and Timothy J. Tyrrell; Web 2.0 and pricing transparency in hotel services, Evangelos Christou and Athina Nella; Blogs: 're-inventing' tourism communication, Serena Volo. Part 3 Web 2.0: Travellers' Behaviour: Introduction to part 3, Ulrike Gretzel; Travellers 2.0: motivation, opportunity and ability to use social media, Eduardo Parra-López, Desiderio Gutiérrez-TaÃ±o, Ricardo J. DÃaz-Armas and Jacques Bulchand-Gidumal; Use and creation of social media by travellers, Kyung-Hyan Yoo and Ulrike Gretzel; Users' attitudes toward online social networks in travel, Khaldoon 'Khal' Nusair; Mehmet Erdem, Fevzi Okumus, and Anil Bilgihan; An exploration of wine blog communication patterns, Vasiliki Vrana, Kostas Zafiropoulos and DimitriosVagianos; The effect of e-reviews on consumer behaviour: an exploratory study on agro-tourism, Katia L. Sidali, Matthias Fuchs and Achim Spiller. Part 4 Web 2.0: Knowledge Management and Market Research: Introduction to part 4, Marianna Sigala; Knowledge management and Web 2.0: preliminary findings from the Greek tourism industry, Marianna Sigala and Kalotina Chalkiti; Analysing blog content for competitive advantage: lessons learned in the application of software aided linguistics analysis, John C. Crotts, Boyd H. Davis and Peyton R. Mason; Social media monitoring: a practical case example of city destinations, Alan Stevenson and Jim Hamill; Index.