This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.
Understand the broad range of social media tools and platforms available to you-and how to weave together a campaign that works.
Social media is similar to a snowball. When it gets going, it builds. With a little luck and a good amount of work, your campaign will create its own momentum. But it's not just about uploading a YouTube video or creating a LinkedIn profile. It's about creating a wide variety of channels through which customers and prospects can connect with you.
About the Author
Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For more than 20 years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion, a leading marketing text. Dr. Reshma Shah, Assistant Professor of Marketing at Emory's Goizueta Business School, has worked in procurement for IBM, litigation consulting for Price Waterhouse, strategic planning for Unilever, and account management for Leo Burnett.
Most Helpful Customer Reviews
We need a youtube app for nooks if you think that im right reply back to this comment from:kamryn
I was expecting much more from this e-book. Very basic ideas here. No real depth. In the short 8 pages which two of the 8 were not even content. The authors could have given just one good strategy and gone into depth and it may have been worth the read. This reads more like an overview of basic social media concepts. One star is being nice.
Well i am just doing this because i want to so look me up on you tube its called emma hancox singing