Social Media: Pedagogy and Practice

by Kehbuma Langmia Howard University, Tia C. M. Tyree, Pamela O'Brien, Ingrid Sturgis

Overview

Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.

Product Details

ISBN-13:	9780761861959
Publisher:	University Press of America
Publication date:	12/23/2013
Edition description:	New Edition
Pages:	274
Product dimensions:	5.90(w) x 9.10(h) x 1.00(d)

About the Author

Kehbuma Langmia is an Associate Professor at Howard University within the Department of Strategic, Legal and Management Communications.

Tia C. M. Tyree is an Associate Professor at Howard University within the Department of Strategic, Legal, and Management Communications.

Pamela C. O’Brien is an Associate Professor and the Chair of the Department of Communications at Bowie State University.

Ingrid Sturgis is an Assistant Professor/New Media in the Department of Media, Journalism and Film at Howard University.

Table of Contents

Preface

Acknowledgments

Introduction: Social Media History and Use, Pamela C. O’Brien
Section I: Pedagogy

Chapter 1: Using Social Media and Creating Social Media Courses, Tia C. M. Tyree

Chapter 2: Twitter, Facebook, Blogs, and Media-Sharing Sites in
the Classroom, Jennifer B. Cox

Chapter 3: Teaching Computational Literacy Through Game Design, Ingrid Sturgis & Todd Shurn

Chapter 4: Social Media and Critical Pedagogy, Kehbuma Langmia & Stella-Monica Mpande

Chapter 5: How to Do Communication Research Using Social Media Data, William B. Hart & Erica C. Taylor

Chapter 6: Conducting Research Utilizing Social Media: Best Practices, Jamie Cohen & Paul Mihailidis

Section II: Social Media Practices in the United States

Chapter 7: African Americans and Social Media, Jayne Cubbage
Chapter 8: The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads, and Cell Phones, Yanick Rice Lamb & Kendra Desrosiers

Chapter 9: Social Branding of College Students to Seek Employment, Jamila A Cupid & S. Lenise Wallace

Chapter 10: Social Media, Law, and Practice, Angela D. Minor Esq.

Section III: International Social Media Practices

Chapter 11: Participatory Media Impact on the Arab Spring, Adam Klein

Chapter 12: Social Media and Participatory Communication: The UNDP and the Diffusion of Empowerment, Nickesia S. Gordon

Chapter 13: Cock Crow in the “Electronic Republic:” Social Media and Kenya’s 2013 Presidential Election, Kehbuma Langmia


About the Editors

About the Authors

Editorial Reviews

This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks.

Beth Dobkin

Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the world’s most prominent universal mode of open discourse—social media—by laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities.

Ronald L. Jackson II

With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it.

Rochelle L. Ford