Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

by Jan Zimmerman, Deborah Ng

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Overview

Social Media Marketing All-in-One For Dummies by Jan Zimmerman, Deborah Ng

The bestselling social media marketing book

Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.

  • Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
  • Offers tips for engaging your community and measuring your efforts
  • Explains how to blend social media with your other online and offline marketing efforts
  • Shows you how to leverage data to learn more about your community

Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Product Details

ISBN-13: 9781119330394
Publisher: Wiley
Publication date: 05/01/2017
Pages: 752
Sales rank: 59,719
Product dimensions: 7.30(w) x 9.20(h) x 1.60(d)

About the Author

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

Table of Contents

Introduction 1

Book I: The Social Media Mix 7

Chapter 1: Making the Business Case for Social Media 9

Chapter 2: Tallying the Bottom Line 35

Chapter 3: Plotting Your Social Media Marketing Strategy 55

Chapter 4: Managing Your Cybersocial Campaign 81

Book II: Cypersocial Tools 103

Chapter 1: Discovering Helpful Tech Tools 105

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137

Chapter 3: Using Social Bookmarks, News, and Share Buttons 201

Book III: Content Marketing 227

Chapter 1: Growing Your Brand with Content 229

Chapter 2: Exploring Content Marketing Platforms 237

Chapter 3: Developing a Content Marketing Strategy 259

Chapter 4: Getting Your Content to the Masses 271

Book IV: Twitter 279

Chapter 1: Using Twitter as a Marketing Tool 281

Chapter 2: Using Twitter as a Networking Tool 293

Chapter 3: Finding the Right Twitter Tools 307

Chapter 4: Supplementing Online Marketing Tools with Twitter 315

Chapter 5: Hosting Twitter Chats 323

Book V: Facebook and Instagram 333

Chapter 1: Using Facebook as a Marketing Tool 335

Chapter 2: Creating and Sharing Content on Facebook 351

Chapter 3: Gaining Insights about Your Facebook Community 365

Chapter 4: Advertising on Facebook 369

Chapter 5: Getting Started with Instagram 377

Book VI: LinkedIn 387

Chapter 1: Promoting Yourself With LinkedIn 389

Chapter 2: Promoting Your Business with LinkedIn 405

Chapter 3: Starting a LinkedIn Group 413

Chapter 4: Using LinkedIn as a Content Platform 427

Book VII: Pinterest 433

Chapter 1: Pinning Down Pinterest 435

Chapter 2: Marketing with Pinterest 461

Chapter 3: Driving Sales with Pinterest 475

Book VIII: Other Social Media Marketing Sites 481

Chapter 1: Weighing the Business Benefits of Minor Social Sites 483

Chapter 2: Leaping into Google+ 495

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Profiting from Mid-Sized Social Media Channels 583

Chapter 5: Making Social Media Mobile 597

Chapter 6: Multiplying Your Impact 619

Book IX: Measuring Results; Building Success 663

Chapter 1: Delving into Data 665

Chapter 2: Analyzing Content - Sharing Metrics 683

Chapter 3: Analyzing Twitter Metrics 703

Chapter 4: Analyzing Facebook Metrics 713

Chapter 5: Measuring Other Social Media Networks 723

Chapter 6: Comparing Metrics from Different Marketing Techniques 737

Chapter 7: Making Decisions by the Numbers 759

Index 773

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Social Media Marketing All-in-One For Dummies 4.3 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
Very helpful tips to jump start a social media program. Helpful SEO tips as well. Touches upon metrics in final chapters. A handful of links shared were dead links, but 99.9% were great resources. Many insider tips that would otherwise take months to learn.
Anonymous More than 1 year ago
You have to be kidin me for real. These books are so cool. Write back if you like these books for dummies.
Anonymous More than 1 year ago
Anonymous More than 1 year ago