Social Media Marketing For Dummies

Social Media Marketing For Dummies

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Overview

Social Media Marketing For Dummies by Shiv Singh, Stephanie Diamond

Social Media Marketing For Dummies, 3rd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition adds exciting new content that covers all of the new trends in social media. Content includes:

  • Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans.
  • Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers.
  • Reaching your audience via mainstream platforms - A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others.
  • Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics.
  • The Part of Tens - the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.

Product Details

ISBN-13: 9781118985533
Publisher: Wiley
Publication date: 12/15/2014
Series: For Dummies Series
Pages: 432
Sales rank: 564,790
Product dimensions: 7.30(w) x 9.10(h) x 0.90(d)

About the Author

Shiv Singh is one of the leading voices in social mediamarketing. He’s currently SVP Global Brand and MarketingTransformation at Visa, Inc.
Stephanie Diamond is a former marketing director at AOL andpresident of Digital Media Works, a firm that offers contentmarketing services to businesses.

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