Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promote the heck out of a business. Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience.
This book was inspired by a conversation about social media marketing in regards to B2C and B2B companies. The conversation focused on differences between B2C and B2B marketing – if such differences existed. And thus began a period of extensive research to see what worked, what didn’t work and how people were finding success online on social networking sites.
This book offers a comparison between B2C and B2B marketing on three major networks; Facebook, Twitter and Pinterest. Readers will get to explore how to set up effective profiles on each network, how to communicate with followers and how to continuously build a successful brand – all with the goal of effective marketing for both B2C and B2B. After reading this book, business owners will be able to develop effective marketing strategies for these social networking platforms that target niche audiences. The book also contains a list of other social networking sites to explore.
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About the Author
"I’ve always had that entrepreneurial spirit, even before I added content strategist, speaker and author to my resume. When I graduated in 2009 with my Master’s degree in hand, I decided to pursue a freelancing career because the idea of working for someone else didn’t entice me – at all. By trade, I am a language psychologist – something I try to put to good use in my many books. During my freelancing years, I learned the ropes of the internet, including everything about hosting, websites, HTML, blogging, monetization and ad-campaigns. And then something clicked for me; I wanted to do my own thing. In 2012, I began writing a business plan without really knowing where it would take me. I continued to work with clients, who were either starting blogs of their own, or trying to keep readership numbers high with engaging content and massive exposure. I always worked on my business on the side, taking what worked with clients into my business and tossed everything else to the side. Slowly, the business plan started to make sense. I knew what I was good at and what my readers enjoyed. Soon, there was no turning back. Today, I continue to write books, share my knowledge and work on my business, One Door Press. I can’t wait to see what you create." ------ In 2013, Malene Jorgensen did a soft launch of her company – One Door Press – which would grow in both Canada and the United States. Within months, the company would enter and expand in 50 additional countries. Her company started as an international publishing company, but with more knowledge, growth, and experience, she grew the company in new directions. Jorgensen owns and operates several websites on the internet as part of her business plan. Her work with start-ups, online content creators and regular bloggers have given her plenty of recognition. She shares her own tips and experiences in her books. She is the Vice President of the Professional Writers Association of Canada, representing the Canadian Prairies. She has also been recognized and nominated in her home country of Denmark at Internet Week Denmark for the “Rethink Award” for her contributions to the online world. She currently runs her international start-up, writes books about her online knowledge, does speaking engagements about the book and online publishing, and works with clients in New York, Miami, Boston and Silicon Valley in San Francisco.