Social Media Optimization For Dummies

Social Media Optimization For Dummies


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Product Details

ISBN-13: 9781119016090
Publisher: Wiley
Publication date: 04/20/2015
Series: For Dummies Series
Pages: 360
Sales rank: 812,548
Product dimensions: 7.30(w) x 9.10(h) x 0.70(d)

About the Author

Ric Shreves has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for ComputerWorld magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. Michelle Krasniak is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.

Table of Contents

Introduction 1

Part I: Getting Started with Social Media Optimization 5

Chapter 1: Building the Foundations of Social Media Optimization 7

Chapter 2: SMO Is the New SEO 17

Chapter 3: Starting Your SMO Journey 31

Part II: The Push and Pull of SMO 51

Chapter 4: Driving Traffic to Your Website 53

Chapter 5: Widening Your Reach 69

Chapter 6: Raising Awareness of Your Social Media Presence 83

Part III: Leveraging Social Media with Your Website 93

Chapter 7: Integrating Social Media Tools 95

Chapter 8: Inspiring User Engagement 109

Chapter 9: Implementing Social Media Standards and Protocols 119

Part IV: Mastering Practical SMO 131

Chapter 10: Promoting Your Content 133

Chapter 11: Using SMO to Sell Products or Services 157

Chapter 12: Enriching Events with Social Media 169

Chapter 13: Building Your Brand and Establishing Expertise 187

Chapter 14: Managing Reputation 203

Chapter 15: Creating a Crisis Management Resource 223

Part V: Building Your Social Media Presence 237

Chapter 16: Integrating SMO into Your Workflow 239

Chapter 17: Finding Your Followers 263

Chapter 18: Tapping Into the Vox Populi 285

Chapter 19: Tracking Progress and Measuring Success 297

Part VI: The Part of Tens 315

Chapter 20: Ten Rules of Social Media Optimization 317

Chapter 21: Ten Tools for Managing Your Social Media Presence 323

Index 329

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