ISBN-10:
0335207227
ISBN-13:
2900335207229
Pub. Date:
08/01/2002
Publisher:
McGraw-Hill Professional Publishing
Social Psychology of Consumer Behaviour / Edition 1

Social Psychology of Consumer Behaviour / Edition 1

by Richard Bagozzi
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Product Details

ISBN-13: 2900335207229
Publisher: McGraw-Hill Professional Publishing
Publication date: 08/01/2002
Series: Applying Social Psychology Series
Edition description: New Edition
Pages: 222
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.

Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

Table of Contents

Series editor's foreword
List of tables and figures
Acknowledgements
Introduction overview of consumer behaviour
Attitudes content, structure, processes
Consumers are emotional, too
From cognitive processes, attitudes, and emotions to action
Attitude change the elaboration likelihood model of persuasion
Cognitive processes
Glossary
References
Index.

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