Focusing on research methodology and scientific thinking, Jonathon Brown’s Social Psychology is a new text that helps students understand the experimental nature of Social Psychology. The text’s systematic and rigorous approach is presented in an engaging writing style. Through coverage of many prominent classic and contemporary studies, Brown shows how Social Psychology principles are not always common sense and are often counter-intuitive.
|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||8.20(w) x 10.10(h) x 1.10(d)|
About the Author
Jonathon D. Brown is Associate Professor of Psychology at the University of Washington. He received his Ph.D. from UCLA in 1986. He has written and published numerous articles and chapters on the self, and is the recipient of a Presidential Young Investigator Award from the National Science Foundation. He is currently interested in understanding how self-esteem influences people's responses to success and failure.
Table of Contents
Introduction to Social Psychology
Social Psychology’s Theoretical Roots
Attitudes and Behavior