Social Semiotics is a major new textbook in communication andcultural studies. It offers a comprehensive and original approachto the study of the ways in which meaning is constituted in sociallife. Hodge and Kress begin from the assumption that signs and messages -the subject matter of semiotics - must always be situated withinthe context of social relations and processes. They then show whatis involved in analysing different kinds of messages, from literarytexts, TV programmes and billboards to social interactions in thefamily and the school. While presenting a judicious assessment ofdifferent perspectives, Hodge and Kress also develop their owndistinctive and highly fruitful approach, demonstrating howsemiotics can be integrated with the social analysis of power andideology, space and time, and gender and class. Social Semiotics is richly illustrated with examples and written ina clear style which does not presuppose prior knowledge of thefield. It will become a key textbook for courses in communications,media and cultural studies and will be of general interest tostudents of sociology, literature and linguistics.
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Table of Contents
1. Social Semiotics.
2. The Founding Fathers Revisited.
3. Context as Meaning:.
The Semiosic Dimension.
4. Styles as Ideology.
5. Social Definitions of the Real.
6. Transformation and Times.
7. Transformation of Love and Power:.
The Social Meaning of Narrative.
8. Entering Semiosis:.
Training Subjects for Culture.