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Soft Power in China: Public Diplomacy through Communication
     

Soft Power in China: Public Diplomacy through Communication

by J. Wang (Editor)
 

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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image.Thesecase studies invites the reader to a more expansive discussion on the instruments of soft power.

Overview

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image.Thesecase studies invites the reader to a more expansive discussion on the instruments of soft power.

Editorial Reviews

From the Publisher

"Based on the authors' intimate knowledge of the changing dynamics in China's society, this book shows the picture of a government that is learning fast in the field of international communication, and that is equally confronted with fundamental soft power challenges. This collection of essays greatly improves our understanding of China's public diplomacy as a project under construction." - Jan Melissen, Head of the Diplomatic Studies Programme at the Clingendael Institute of International Relations, The Netherlands, Professor of Diplomacy at the University of Antwerp, Belgium, and Co-Editor of The Hague Journal of Diplomacy

Product Details

ISBN-13:
9780230108622
Publisher:
Palgrave Macmillan US
Publication date:
12/15/2010
Series:
Palgrave Macmillan Series in Global Public Diplomacy Series
Edition description:
2011
Pages:
208
Product dimensions:
5.70(w) x 8.30(h) x 0.70(d)

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Meet the Author

Jian Wang is Associate Professor at the Annenberg School for Communication and Journalism, University of Southern California.

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