Solid Gold: The Popular Record Industry

Solid Gold: The Popular Record Industry

by R. Serge Denisoff


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Solid Gold: The Popular Record Industry by R. Serge Denisoff

More than 90 record companies release over 9,000 pop records each year—a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry’s symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.

Product Details

ISBN-13: 9780878555864
Publisher: Taylor & Francis
Publication date: 12/31/1975
Series: Culture and Society Series
Pages: 504
Product dimensions: 6.00(w) x 8.86(h) x 1.40(d)

About the Author

R. Serge Denisoff (1939-1994) founded and was editor of the Journal of Popular Music and Society. He is the author of many books, including Inside MTV, Sing a Song of Social Significance, and Solid Gold: The Popular Record Industry.

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