The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates, and Scripts for Effective Sales Execution

The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates, and Scripts for Effective Sales Execution

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The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates, and Scripts for Effective Sales Execution by Keith M. Eades, James N. Touchstone, Timothy T. Sullivan

The breakthrough process used by more than 500,000 sales professionals worldwide!

The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, and increase top-line sales.

Building on the processes, principles, and management systems outlined in The New Solution Selling, this practitioner's workbook features:

  • A complete step-by-step blueprint for sales success
  • A trial copy of Solution Selling software
  • A valuable Solution Selling CD-ROM that includes tools, templates, and sales letters

Includes Exclusive Solution Selling Software on CD-ROM

  • More than 120 work sheets on negotiating, opportunity assessments, implementation plans, and more
  • Letters/e-mail templates
  • Coaching on Solution Selling techniques
  • Import/export capabilities
  • Links to more Solution Selling content

Product Details

ISBN-13: 9780071456074
Publisher: McGraw-Hill Professional Publishing
Publication date: 06/23/2005
Edition description: Book & CD-ROM
Pages: 288
Product dimensions: 7.40(w) x 9.10(h) x 1.10(d)

About the Author

Keith M. Eades is the Chairman and Senior Managing Prtner of Sales Performance International and the author of The New Solution Selling.

James N. Touchstone leads and manages the development of Solution Selling for Sales Performance International.

Timothy T. Sullivan leads and manages business development for Sales Performance International.

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The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution 5 out of 5 based on 0 ratings. 3 reviews.
Theju More than 1 year ago
Solution Selling Field Books complements "The New Solution Selling" by the same author. This book comes with templates (job aids, tools, techniques) on the author's sales techniques and with some good exercises. The templates come on a CD as well and there is no need to create from scratch. The templates and exercises can be applied to real opportunities. The exercises focuses on practical application of sales methodology taught in the "The New Solution Selling" book. This field book will help in understanding the sales techniques taught by the author in a better way!
Guest More than 1 year ago
This is an outstanding book! The solution selling methodology is the most detailed yet helpful way available to navigate the sales process. If sales people were to follow this method stictly, they would see a tremendous increase in success and income. If you're still shootin from the hip you better hope your retirement is soon arriving.
Guest More than 1 year ago
The Solution Selling Fieldbook is the perfect compliment to Keith Eades 2004 book, The New Solution Selling. The New Solution Selling is an excellent book destined to become a sales classic. However, in sales, having a great theory doesn¿t necessarily translate into becoming a great salesperson. The Solution Selling Fieldbook provides tools to effectively implement the sales process and sales strategies discussed in The New Solution Selling. The CD-ROM included in the back of the book makes it easy for the salesperson to personalize all of the worksheets and templates to his or her own territory. Eades formula for sales success in The New Solution Selling is: Pain x Power x Vision x Value x Control = Sale. The authors of the fieldbook maintain that a successful sales call is a result of effective planning and research. Fortunately, the fieldbook provides all of the tools to effectively plan the sales call. The fieldbook begins by helping salespeople identify areas of pain in their accounts. As the book points out, ¿no pain, no change.¿ Discovering the pain is the most important step in the process because it influences everything else that happens in the sales call. The worksheets and examples in the fieldbook help the salesperson identify the ¿pain¿ in his or her accounts. An important issue to understand is that pain varies depending upon the key player¿s job responsibilities. Too often, salespeople focus on one player in the buying center and ignore the others. By providing a systematic format, the fieldbook helps the salesperson make sure that the key players in an account have been identified. While each key player has unique pain areas, the effects of the pain are felt at the company level. The fieldbook helps the salesperson create a pain checklist to illustrate how each key player¿s pain aggregates at the organizational level. Of course, planning does no good unless the salesperson is able to talk with the key players in a prospective client¿s firm. Consequently, the fieldbook moves on to stimulating interest and provides many examples for how to do that in the initial call to a prospect. It also provides letter templates in the event that the initial contact is made by mail. Once contact is established, there is no guarantee that the key player(s) will realize his or her pain. As every good salesperson knows, just because s/he can identify the pain doesn¿t mean that the prospect willing to do something about it. The fieldbook provides job aids to help the salesperson get the prospect to acknowledge the pain. Finding and developing the prospect¿s pain is important so that the salesperson can help create a vision for the solution. Value must be an integral part of this vision. The salesperson needs to lead the sales call with value propositions to stimulate interest. By getting the right kind of information during the sales call, the salesperson can verify and justify the value of the solution. Value justification should be stated in terms of benefits expected (increased profits, increased revenue, or decreased costs). And, as always, The Solution Selling Fieldbook provides templates and exercises to help the salesperson accomplish this difficult task. In summary, The Solution Selling Fieldbook is an excellent ¿how to¿ book for implementing the contents of The New Solution Selling. Salespeople who use this fieldbook diligently should see an increase in overall sales.