Solving Problems with Design Thinking: Ten Stories of What Works

Solving Problems with Design Thinking: Ten Stories of What Works

NOOK Book(eBook)

$16.99 $28.99 Save 41% Current price is $16.99, Original price is $28.99. You Save 41%.
View All Available Formats & Editions
Available on Compatible NOOK Devices and the free NOOK Apps.
Want a NOOK ? Explore Now

Overview

Solving Problems with Design Thinking: Ten Stories of What Works by Jeanne Liedtka, Andrew King, Kevin Bennett

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

Product Details

ISBN-13: 9780231536059
Publisher: Columbia University Press
Publication date: 09/03/2013
Series: Columbia Business School Publishing
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 232
Sales rank: 588,130
File size: 995 KB

About the Author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett is a manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews