The Soul of Selling fuses great sales results with personal integrity, spirituality, genuine values, and simply being yourself. When you serve everyone with whom you speak, selling becomes more than just the means to an end. It evolves into a source of wellbeing, joy, and fulfillment—as well as reliable profit—that is easy, natural, and fun for you and for your customers.
You become a magnet for new customers, because you relax into your own unique brand of enthusiasm. You feel great about yourself, knowing that you are honoring, respecting, and appreciating people and also producing the exact sales results you want every time.
This book gives you specific tools to:
•Let go of the negative mental chatter that keeps you from enjoying and succeeding at sales
•Master the art of "selling yourself" without fear of rejection
•Learn how to avoid taking "no" personally
•Handle objections with grace and aplomb, so you stay connected to customers
•Conduct the 10-step Honoring Sales Conversation that makes the “ask” and the “close” friendly and empowering for both you and your customers
•Discover the secret to setting specific sales goals—and achieving them with ease, every time
This book is a practical learning tool for new sellers, a source of inspiration for veterans, and is particularly valuable for multi-level marketers and individual service practitioners and entrepreneurs.
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About the Author
Carol Costello has made her living as a freelance writer for forty years. She has worked as an investigative reporter in Chicago, a freelance acquisitions and developmental editor, a ghostwriter or book doctor of some 30 books (including two national best sellers), and has published under her own name The Soul of Selling and Chasing Grace: A Novel of Odd Redemption. CHASING GRACE follows ten year old runaway Cathy Callahan's quest for healing and the divine over thirty years of her life. It is a raw, humorous look at spiritual coming of age, at unconventional ways to heal deep emotional wounds, and at finding grace and greater purpose in surprising places despite desperate odds. Carol developed the Soul of Selling sales method to bring more ease, meaning, and enjoyment to the extraordinary results she produced as Sales Director for three vital start-up companies over her 30-year career. Her message is that you can get exactly the results you want, and at the same time honor, respect, and appreciate everyone with whom you speak. You can sell with a higher purpose, based on your own personal values—and still get the numbers you need to succeed. She focuses on the honor and joy of selling, and on how to have fun and make money while becoming the person you've always wanted to be. www.soulofselling.com. Carol is a student of meditation and the Vedanta, and a hiker. She lives across the street from the Pacific Ocean in San Francisco and speaks around the country on selling as service, creativity, and self publishing. M.A. University of Michigan.