The Soul of the New Consumer: Authenticity: What We Buy and Why in the New Economy

The Soul of the New Consumer: Authenticity: What We Buy and Why in the New Economy

by David Lewis, Darren Bridger

Hardcover

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Overview

The Soul of the New Consumer will revolutionize the way we think about traditional market segmentation, retailing, selling and branding.

Product Details

ISBN-13: 9781857882469
Publisher: Nicholas Brealey Publishing
Publication date: 02/21/2000
Pages: 256
Product dimensions: 6.38(w) x 9.20(h) x 0.83(d)

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