Southwest Airlines

Southwest Airlines

by Chris Lauer
2.3 3
Pub. Date:
ABC-CLIO, Incorporated

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Southwest Airlines

Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.

• Includes interviews with passengers, employees, managers, and a Southwest Airlines executive

• Presents photos of people and places at Southwest Airlines

Product Details

ISBN-13: 9780313378638
Publisher: ABC-CLIO, Incorporated
Publication date: 06/01/2010
Series: Corporations That Changed the World Series
Pages: 190
Product dimensions: 6.20(w) x 9.30(h) x 0.80(d)

Table of Contents

Acknowledgments ix

Chapter 1 An Introduction to Southwest Airlines 1

Chapter 2 The History of Southwest Airlines: Founders and Leaders 7

Chapter 3 Southwest's Unique Corporate Culture 29

Chapter 4 A Role Model for Other Organizations 45

Chapter 5 Satisfied Customers and Frequent Flyers 59

Chapter 6 Love, Freedom, and Southwest's Corporate Practices 67

Chapter 7 Southwest's People and Planes 97

Chapter 8 Hiring and Training: Southwest's University for People 109

Chapter 9 Customer Service, Blogging, and Security at Southwest 129

Chapter 10 Leadership at Southwest 145

Appendix: Southwest Airlines Timeline 165

Notes 177

Bibliography 183

Index 185

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Southwest Airlines 2.3 out of 5 based on 0 ratings. 3 reviews.
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