SPEAK (with SPEAK Online, 1 term (6 months) Printed Access Card) / Edition 4 available in Paperback
Learn Public Speaking YOUR Way with SPEAK4! This easy-reference, paperback textbook presents course content through visually engaging chapters and Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SPEAK4 Online allows easy exploration of SPEAK4 anywhere, anytime--including on your device. Collect your notes from the interactive content and create StudyBits as you go to remember what's important. Then, either use preset study resources or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content and track your progress with Concept Tracker--all in one place and at an affordable price!
|Edition description:||New Edition|
|Product dimensions:||8.40(w) x 10.80(h) x 0.60(d)|
About the Author
Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.
Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.
Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.
Date of Birth:1889
Date of Death:November 26, 1966
Table of Contents
1. Foundations of Public Speaking. 2. Managing Speech Anxiety. 3. Listening and Responding. 4. Determining an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Topic Development. 7. Organizing the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Delivery. 12. Informative Speaking. 13. Persuasive Messages. 14. Persuasive Speaking. 15. Ceremonial Speaking. 16. Group Communication and Presentations.