Speaking with Strategic Impact: Four Steps to Extraordinary Presence & Persuasion

Speaking with Strategic Impact: Four Steps to Extraordinary Presence & Persuasion

by Kate LeVan

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Product Details

ISBN-13: 9780998975900
Publication date: 05/24/2017
Pages: 152
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Kate LeVan trains, coaches and collaborates on business communication effectiveness with major corporations worldwide and as an instructor at Northwestern University's Kellogg School of Management. Her training consistently receives top ratings from executive development program participants for its simplicity, applicability and career-changing impact.

Table of Contents

Introduction: Is this book for you?

Overview: The Process & its Implications

Avoid procrastination. Be strategic instead.

Step One: The Who

Don’t ignore the elephant in the room

Step Two: The What

Decide what you want them to think and feel—not just do

Step Three: The Way

Map out your storyline first

Step Four: The How

You should be their most important visual (and aural) aid

FAQs

Applying the four-step process

Taking the Measure of Your Success

Optional, but highly recommended

About the Author

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