Speaking with Strategic Impact is for business people who make their living—or their mark—through presentations long and short.
It’s a must-read if you’re a consultant, analyst, pitch team leader, roadshow executive, technology specialist, project manager, internal or external marketer, sales rep, subject matter expert or innovator.
Do your presentations unexpectedly fall flat? Do others hijack your meetings? Do you spend more time compiling slide decks than actually influencing decision-makers? Has someone vaguely told you that you “should look more confident up there” or that you “lack gravitas”? Have you watched TED Talks but wonder how you can bring that level of effectiveness into real business presentations?
Speaking with Strategic Impact gives you the key to leadership presence and persuasion. More than just tips and tricks, it outlines a discipline for navigating real business situations with consistently superior outcomes that’s favored by top business schools and Fortune 500 companies. You’ll get specific strategic and tactical advice to keep you on the mark in your presentations and meetings—and differentiate you from the vast majority of business presenters.
Read Speaking with Strategic Impact to master the means by which you make a living and a difference in the world!
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About the Author
Table of Contents
Introduction: Is this book for you?
Overview: The Process & its Implications
Avoid procrastination. Be strategic instead.
Step One: The Who
Don’t ignore the elephant in the room
Step Two: The What
Decide what you want them to think and feel—not just do
Step Three: The Way
Map out your storyline first
Step Four: The How
You should be their most important visual (and aural) aid
Applying the four-step process
Taking the Measure of Your Success
Optional, but highly recommended
About the Author