This book is a quick and easy read, but the meaning can have major impact on how you do business. Troy Korsgaden gives you the steps to take to increase your book of business quickly.
Insurance industry expert Troy Korsgaden's latest book teaches agents how to transition from a "generalist agency" structure to what Korsgaden calls a "specialist agency" structure to increase efficiency, retention and revenue. Korsgaden created the system to advance agency growth in all lines of insurance, versus just the traditionally heavy lines such as auto.
"If it seems overwhelming to change the entire organizational structure of your agency, understand that it does not have to be overnight. You are going to grow your agency over time, with each step growing out of the one you took before, and with each new step funded by new revenues generated from the last."
-- excerpt from the Forward of Specialization by Troy Korsgaden
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About the Author
Korsgaden is also the creator of TKSystems, which he established in 1996 to help multi-line agencies become business leaders. TKSystems is a series of turnkey, sustainable insurance business-building programs that are easily adopted by every size and tenure of insurance agency. He recently made TKSystems available via subscription through www.Korsgaden.com. This subscription enables insurance professionals 24/7 access to training and tools at home, in the office, or on the road.
Korsgaden currently resides with his family in Visalia, CA