A much-needed optimistic yet realistic look at how the recession might be prompting behaviors that will change our society for the better. America, argue the authors, is undergoing a radical but positive shift in consumer values, away from the buying frenzy of the last few decades. Tracking purchasing and social attitudes in the U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey) observe that the recession has encouraged a resurgence of old-fashioned values—self-reliance, hard work, thrift, and community service. They present studies of such salutary developments as neighborhood revitalization in Detroit, job training in suburban Dallas, and increasing entrepreneurship in Brooklyn. According to the authors, as people adapt to the crisis by seeking greater balance and more fulfilling daily lives, they're more likely to shift to supporting local businesses (ensuring tax dollars stay in their own communities), learning traditional DIY skills, and paying attention to the ethical and environmental practices of the companies to whom they give money. (Oct.) (Publishers Weekly, August 23, 2010)
‘Through indepth observation, expert interviews and unique market data… describes the new “value-driven economy” and what it means for business.’ (Ethical Corporation, September 2010).
Spend Shift offers 10 “take-aways spelling out the traits of the new America... It's a handy list for marketers and business managers” – The Wall Street Journal “A timely look at how the economic malaise has affected how and what consumers buy” – The Washington Post “Nothing and Everything — What Consumers Expect from The New Normal” – The Huffington Post “Is this the future of commerce?” — Fast Company “The post-crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They’re simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling.” — Forbes “If you recognize that you might have made a Spend Shift, want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption.” – The Boston Globe
“How We Shop – A New Revolution”—CNBC
