Spin: How Politics Has the Power to Turn Marketing on Its Head

Spin: How Politics Has the Power to Turn Marketing on Its Head

by Clive Veroni

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Product Details

ISBN-13: 9781770893177
Publisher: House of Anansi Press
Publication date: 11/04/2014
Pages: 256
Product dimensions: 5.50(w) x 8.40(h) x 0.70(d)

About the Author

Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development, and advertising to a wide variety of blue-chip clients across North America. In 1999, he founded Leap Consulting, and prior to that he had a successful advertising career that included working on the launch of the IBM PS2 and the launch of the Apple “Think Different” campaign in Canada. He lives in Toronto.

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