"Spirited Leadership is a must-read for anyone who wants to live according to values." -- Ken Blanchard, co-author of The One Minute Manager Series
Trust is the most important currency for business leaders in the Digital Age. Building trust, however, doesn't come naturally to everyone. If you need actionable guidance, Spirited Leadership is a quick read that will transform the way you do business. It might even change your life.
Now in its fourth edition, this award-winning, international bestseller continues to help professionals learn how to build trust authentically and harness its amazing power. The result? A new type of spirited leadership--based on trust--that helps individuals, teams and communities reach their goals and exceed expectations with less stress and more innovation and breakthroughs.
Author and Chief Energizing Officer Ellen Castro knows what it takes to build trust, even in the toughest of environments. Starting her career in the 1970s as one of the only female executives in the rough and tumble Texas oil industry, Ellen rose through the ranks with 6 promotions in 11 years. She went on to get her second masters from Harvard University. Since that time, she has become a bestselling author, sought-after motivational speaker, trusted coach and consultant to startups and Fortune 500 companies around the world.
Spirited Leadership offers Ellen's proven framework for staying relevant and competitive through a new type of leadership--Spirited Leadership--which is built on trust. In this book, you'll learn how to:
Build an authentic personal brand based on credibility and excellence
Create successful cross-functional teams that create innovative solutions
Actively engage your employees and help them be their "better selves"
Foster effective communications--based on trust--that generate exceptional outcomes
Winner of the International Latino Book Award in 2014 (third edition)
"...stunning in its clarity and simplicity. It is profound in its insight into the essence of leadership."
--Dr. Linda O'Neal, Center for Creative Leadership
"...goes beyond describing effective management and leadership characteristics. Ellen provides 'how-tos' for enhancing and implementing essential leadership skills."
--Paula Hill Strasser, Director Business Leadership Center, Edwin L Cox School of Business, SMU
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About the Author
A valued partner in many industries—ranging from high tech to entertainment to education—as well as the government and non-profit sectors, Ellen has worked with small teams at startups and large teams at Fortune 500 companies. Her clients have include Adobe, American Airlines, Blue Cross and Blue Shield, Deloitte Consulting, Ericsson, Fidelity Investments, Frito-Lay, Head Start, Mary Kay, McAfee, Southern Methodist University, Texas Instruments, United Way, Univision and Verizon. Always constructive, pragmatic and solution-focused, Ellen delivers tangible results that have a solid and lasting impact on her clients’ bottom line and long-term success.
As a frequent media guest and best-selling, award-winning author, Ellen has touched millions of people around the world with her messages about the potential and power of the human spirit. Her latest book, Happy in Spite of People, received glowing reviews around the world for its common-sense approach to embracing all personality types on the job and in life. The third edition of her classic, Spirited Leadership: 52 Ways to Build Trust, received an International Latino Book Award. Now in its fourth edition, this timeless resource continues to be used by thousands of leaders to revitalize their teams with trust.
Ellen earned a MEd from Harvard and a MBA from Southern Methodist University, where she served on the faculty of the Edwin L. Cox Business Leadership Center for more than 15 years. She had the honor of teaching the inaugural Latinas and Leadership class at the University of North Texas in 2015.