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Cengage Learning
Sports and Entertainment Marketing / Edition 3

Sports and Entertainment Marketing / Edition 3


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Sports and Entertainment Marketing / Edition 3

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Product Details

ISBN-13: 9780538445153
Publisher: Cengage Learning
Publication date: 03/29/2007
Series: Virtual Business Challenge - Retailing and Sports Series
Edition description: REV
Pages: 432
Product dimensions: 8.50(w) x 10.80(h) x 0.70(d)

About the Author

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

Table of Contents

1. What is Sports and Entertainment Marketing? 2. Sports and Entertainment Means Business. 3. The Wide World of Sports and Entertainment. 4. Hit a Home Run with Customers. 5. Marketing-Information Management. 6. The Marketing Game Plan. 7. The Product is Sports and Entertainment. 8. Choose the Channel. 9. The Economics of Supply and Demand. 10. Sports and Entertainment Promotion. 11. Promotional Planning. 12. Selling Sports and Entertainment. 13. Sports and Entertainment Legal Issues. 14. Creating, Owning, and Operating a Business. 15. Scoring a Career.

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