Table of Contents
Sport and Race:
Chapter 1 Brawn, Brains, and the Dearth of Black NFL Quarterbacks
Chapter 2 Cullen Jones is my Friend!: Increasing Diversity in Swimming Through Parasocial Relationships on Facebook
Chapter 3 LeBron James as Cybercolonized Spectacle: A Critical Race Reading of Whiteness in Sport
Chapter 4 Jackie Robinson, Civic Republicanism, and Black Political Culture
Chapter 5 "Grit and Graciousness": Sport, Rhetoric, and Race in Barack Obama’s 2008 Presidential Campaign
Sport and Gender:
Chapter 6 Female Ballplayers as Feminine Tomboys and Citizens: A Progressive Concordance in American Culture
Chapter 7 Constructing Replay, Consuming Bodies: Sport Media and the Neoliberal Citizen
Chapter 8 ". . . dreams include pregnant bellies or being passed around the frat house": Investigating Heteronormativity in Sport
Sport and Image Management:
Chapter 9 Managing Ideologies and Identities: Reporting the Penn State Scandal
Chapter 10 Just Warming Up: Logan Morrison, Twitter, Athlete Identity, and Building the Brand
Chapter 11 "Where My Falcons At?": The Stroh Center Rap and Representation of Organizational Identities in College Sports
Sport Mediation and Simulation:
Chapter 12 Biopolitics, Algorithms, Identity: Electronic Arts and the Sports Gamer
Chapter 13 Family (Sports) Television: Exploring Cultural Power, Domestic Leisure, and Fandom in the Modern Context
Chapter 14 Put Me In Boss: Ideological Fantasies in Cultural Discourse of Fantasy Football