Pub. Date:
Prentice Hall
Sports Marketing: A Strategic Perspective / Edition 3

Sports Marketing: A Strategic Perspective / Edition 3

by Matthew Shank
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  • Product Details

    ISBN-13: 2900131440776
    Publisher: Prentice Hall
    Publication date: 10/01/2004
    Edition description: Older Edition
    Pages: 624
    Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

    Table of Contents

    Brief Contents
    PART I: Contingency Framework For Strategic Sports Marketing
    Chapter 1 Emergence of Sports Marketing
    Chapter 2 Contingency Framework for Strategic Sports Marketing
    PART II: Planning For Market Selection Decisions
    Chapter 3 Research Tools for Understanding Sports Consumers
    Chapter 4 Understanding Participants as Consumers
    Chapter 5 Understanding Spectators as Consumers
    Chapter 6 Segmentation, Targeting, and Positioning
    PART III: Planning The Sports Marketing Mix
    Chapter 7 Sports Product Concepts
    Chapter 8 Managing Sports Products
    Chapter 9 Promotion Concepts
    Chapter 10 Promotion Mix Elements
    Chapter 11 Sponsorship Programs
    Chapter 12 Pricing Concepts and Strategies
    PART IV: Implementing And Controlling The Strategic Sports Marketing Process
    Chapter 13 Implementing and Controlling the Strategic Sports Marketing Process
    Appendix A:Career Opportunities in Sports Marketing
    Appendix B:Sports Marketing Sites of Interest on the Internet
    Photo Credits

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