-It is for undergraduate students but postgraduate students may find it useful
-It include chapters dealing with statistical applications to researches in political advertising, foreign broadcasting, promotions, behavioural effects, corporate image,health communication, readership and circulation among others,
-It provided applications to descriptive statistics and hypothesis testing
-It provide easy application to data analysis in Sociology, Political Science,Marketing, Psychology and public heath studies.
-It consists of 20 Study Examples and Data Sets are available for downloads.
|Product dimensions:||8.00(w) x 10.00(h) x 0.74(d)|
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