SPSS ILLUSTRATED: For Communication Research: Beginner's Edition

SPSS ILLUSTRATED: For Communication Research: Beginner's Edition

by Richard Ayodabo Apetuje

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Overview

Studying SPSS Illustrated for Communication Research is the easiest way to learn quantitative analysis. Each chapter contains illustrations with comprehensive examples that would facilitate "Do-it-yourself" training. This Book consists of 20 chapters that covers topics on Broadcast, Film Studies. Public Relations Advertising and Print. Most of the Study Examples are pilot studies conducted by experienced users of SPSS who are professionals in all areas of Journalism and Mass Communication. More features of this book are the following among others:

-It is for undergraduate students but postgraduate students may find it useful

-It include chapters dealing with statistical applications to researches in political advertising, foreign broadcasting, promotions, behavioural effects, corporate image,health communication, readership and circulation among others,

-It provided applications to descriptive statistics and hypothesis testing

-It provide easy application to data analysis in Sociology, Political Science,Marketing, Psychology and public heath studies.

-It consists of 20 Study Examples and Data Sets are available for downloads.

Product Details

ISBN-13: 9781481284103
Publisher: CreateSpace Publishing
Publication date: 12/26/2013
Pages: 286
Product dimensions: 8.00(w) x 10.00(h) x 0.74(d)

About the Author

Richard Ayodabo Apetuje acquired most of his professional experiences in Journalism, New Media Research, Social Media Marketing, Media Planning, and Online Public Relations from the private and public sectors. He obtaind his B.sc and M.sc from the University of Lagos, Nigeria.

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