Stakeholders in Action

Stakeholders in Action


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The relationship between organizations and the communities in which they operate has been the focus of much attention over the past decades, both in real-life organizational contexts and in research. From an organizational point of view, a central concern in this development is the identification of stakeholders and stakeholder roles, which may pave the way for dedicated management and communication strategies to enhance and bolster relationships. This book follows in the footsteps of the many researchers who have studied and explored the field. However, as opposed to much of the current literature, which often takes a primarily theoretical approach to the study of stakeholders and stakeholder management, the chapters in this volume are first and foremost focused on the practical aspects of the field. Thus, through seven separate case studies, the book discusses how stakeholders are constructed implicitly and explicitly in corporate and institutional contexts, investigating the possible consequences of these constructions for the communication and engagement between stakeholders and organizations. *** "...a compilation of major articles based upon solid research findings and covers private, public, and NGO corporate and institutional forums. An impressive and seminal body of scholarship, "Stakeholders in Action" is recommended as a core addition to corporate and academic library Business Management Studies reference collections and supplemental reading lists." - Midwest Book Review, MBR Bookwatch, Vogel's Bookshelf, March 2015 [Subject: Organizational Management, Business]

Product Details

ISBN-13: 9788771121841
Publisher: Aalborg University Press
Publication date: 12/15/2014
Pages: 238
Product dimensions: 6.50(w) x 9.20(h) x 0.90(d)

Table of Contents

Preface 5

Stakeholder identity and communication: Practical approaches Rita Cancino Lise-Lotte Holmgreen 7

Section 1 Stakeholders in the public sector 27

Danish universities and their perception of students as stakeholders. The customer perception: The impact on corporate visual identity and communication Rita Cancino 29

Aligning stakeholder relationships and identities Inger Lassen 59

Stakeholder positions in an educational booklet meant for diabetic ethnic minority citizens Jeanne Strunck 89

Section 2 Stakeholders in the private sector 113

Management job ads: The implication of linguistic choices for the recruitment of female executives Lise-Lotte Holmgreen 115

I make a difference! - Employees as stakeholders in corporate narratives of a higher purpose Birgitte Norlyk 141

Employee stakeholders' role in ensuring alignment between employee and organizational branding Elisabeth Houe Thomsen 175

Section 3 Stakeholders in NGO's

Stakeholder models for social and mobile media CSR projects: Carrotmob, GoodGuide and ColaLife Constance Kampf 205

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