Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

by Mike Lewis

NOOK Book(eBook)

$12.49 $20.00 Save 38% Current price is $12.49, Original price is $20. You Save 38%.
View All Available Formats & Editions
Available on Compatible NOOK Devices and the free NOOK Apps.
Want a NOOK ? Explore Now

Overview

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

Competing on the social web isn't enough. You have to STAND OUT!

Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!

"Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." -- Brian Solis, bestselling author of The End of Business as Usual and Engage!

"A stand-out must-read." -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business

"Take these tips, work to implement these ideas, and look around to learn from who's tried what." -- Erik Qualman, bestselling author of Socialnomics and Digital Leader

"Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy." -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web

"Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." -- Jeremiah Owyang, Partner, Altimeter Group

"You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. Stand Out Social Marketing is an important read if you’re serious about social marketing!" -- Taulbee Jackson, CEO, Raidious

Product Details

ISBN-13: 9780071794978
Publisher: McGraw-Hill Education
Publication date: 11/09/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 256
File size: 6 MB

About the Author

Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews