Start A Successful Small Business

Start A Successful Small Business

by David Weller, Vera Hughes

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Overview

Start A Successful Small Business by David Weller, Vera Hughes

'Hits the bull's-eye with every chapter... Very highly recommended.' - The Independent

This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding entrepreneurs, and is full of insider tips which will help give your business the edge in a tough marketplace.

Product Details

ISBN-13: 9781473609181
Publisher: Quercus
Publication date: 06/07/2016
Pages: 304
Product dimensions: 5.10(w) x 7.90(h) x 0.90(d)

About the Author

Vera Hughes and David Weller have over 30 years' experience running their own successful small business, after leaving successful careers leading large companies which belonged to other people.

Table of Contents

1 The first step 1

The selling points

Market research

Your suppliers

Pilot scheme

Your personal attributes

2 Starting up 23

Methods of trading

Your business plan

Costing your service or product

Financing your business

Premises

3 Your image 59

Your name and logo

Your logo

Typeface or font

Letter and email design and layout

Publicity material

Premises and vehicles

Personnel

4 Marketing 89

Leaflets, flyers, brochures and mailshots

Your website and digital marketing

Advertising

Networking

Making a short presentation

5 Selling 123

Preparation and approach

Establishing the customer's needs

Features, benefits and objections

Closing

Selling up and selling on

6 E-commerce 137

Market research

Getting started

Open an eBay shop

Ordering, payment, despatch and returns

Marketing your website

7 Business and personal finance 155

Choosing your accountant

Doing the books

Your business bank account

Insurance and personal finance

Allowable business expenses

8 The office 187

Furniture and equipment

Computers

Telephones

Health & Safety at Work etc. Act 1974 (HASAWA)

Stationery

Business documents

9 Employing others 211

Recruitment

Pay and benefits

Particulars of Employment

HASAWA and Data Protection Act

Staff training

10 Opening a shop 233

Siting

Image

Stock, suppliers and stocktaking

Money, security and legal requirements

Marketing

11 Running a home and a business 249

Planning ahead

Division of labour

Children and other dependants

Your health

Your business image

12 The professionals 267

Your personal directory

Managing subcontractors

Useful website addresses

Answers to 'Employing others' quiz (Chapter 9) 285

Index 287

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