Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

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Overview

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit— those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Product Details

ISBN-13: 9781591842804
Publisher: Penguin Publishing Group
Publication date: 10/29/2009
Pages: 256
Sales rank: 54,578
Product dimensions: 5.54(w) x 8.62(h) x 0.90(d)
Age Range: 18 Years

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity.  He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time.  Learn more about his work and how you can inspire those around you at StartWithWhy.com.

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Excerpted from "Start with Why"
by .
Copyright © 2009 Simon Sinek.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Start with Why: How Great Leaders Inspire Everyone to Take Action 3.9 out of 5 based on 0 ratings. 47 reviews.
TomTex More than 1 year ago
I read at least 2-3 books a month. This was one of them. I regularly use Simon's Why, How and What to focus myself and my customers to organize and prioritize our thoughts and plans. Lots of people focus on what they do, fewer know how and the least know why. A meaningful why results in energy, focus, attracts capital and customers. Simon's examples and application ideas make this a great book.
BookClubDiva More than 1 year ago
I have definitely become a Simon Sinek evangelist. This book was insightful, well researched and inspiring. I feel like it put a whole new perspective on WHY companies do THAT they do. When I watch advertising now I say to myself “that’s manipulative” and “that aspirational” or “I understand WHY.” It has changed the way I advertise myself in social situations, my social media presence and how I conduct sales calls. As I was reading the book I kept having moments when I realized mistakes I made and how the WHY would have changed that. So I immediately implemented what I learned on my next sales call and I was astounded at the difference. The principles are not just for companies. I’ve seen my church grow three-fold in the last year and as I’m reading Simon’s book I realize it’s because they do an excellent job of communicating the WHY. I don’t think I could ever work for a company now who doesn’t clearly articulate WHY they do WHAT they do. I’d recommend this book to everyone and have already started to buy multiples and give them out.
Anonymous More than 1 year ago
One of the better "business" books I've read in a while. Yet, it is much more far reaching than a "business book." It works with the topic of a purpose driven companies and organizations in a very real and tangible way and manages to both challenge your thinking and inspire you. Definitely an easy read and worth it.
Anonymous More than 1 year ago
I believe "why" is the most important queation an organization must answer. This book does a great introduction to "why" but failed to follow up with well researched examples. It is easy to point to something that failed and claim to have a better way. But there were no examples or studies of organizations successfully applying the golden circle with better results.
samuelsdaddy More than 1 year ago
This book touches on the most basic tool to success. Our reason for success. Socrates said a unexamined life is not worth living. A business that doesn't examine why they are in business will not stay in business long. Start with Why analyzes companies that have remembered "why" and helps you find yours. A must read for anyone that has lost some inspiration or are looking to create a mega phone for the future! Thank you Simon for writing this book... I'm so amped about my future megaphone!
Anonymous More than 1 year ago
I have read a TON of self improvement books and numerous on the topic of the motivation and why behind taking action. This cover and title of course jumped off the shelf at me as I am always looking for different perspectives on this topic. Unfortunately, as I see another review also notes, this book is PAINFULLY repetitive. In one of the early chapters, the same examples and message are told no less than 3 times in the same chapter. And I swear the author is the biggest fanboy of Apple ever or is paid by the number of times he mentions their name. Apple is an amazing company and example of passion driven products, but literally every other chapter is about Apple. You'd think they were the only company to ever succeed at connecting with customers. By the 4th chapter (which is as far as I made it into the book), I literally said out loud, "if he mentions Apple one more time I am throwing this book across the room!" Within a page, the book was soaring across the room. Sadly this is one of the only books in the last few years I have not been able to finish and have donated to the discount book store. Stick with some of the classics from Napolean Hill, John Maxwell, or someone like Terry Savelle Foy if you want to explore this topic and not be frustrated with redundancy, Apple fandom, and words to fill space.
Anonymous More than 1 year ago
I have read a TON of self improvement books and numerous on the topic of the motivation and why behind taking action. This cover and title of course jumped off the shelf at me as I am always looking for different perspectives on this topic. Unfortunately, as I see another review also notes, this book is PAINFULLY repetitive. In one of the early chapters, the same examples and message are told no less than 3 times in the same chapter. And I swear the author is the biggest fanboy of Apple ever or is paid by the number of times he mentions their name. Apple is an amazing company and example of passion driven products, but literally every other chapter is about Apple. You'd think they were the only company to ever succeed at connecting with customers. By the 4th chapter (which is as far as I made it into the book), I literally said out loud, "if he mentions Apple one more time I am throwing this book across the room!" Within a page, the book was soaring across the room. Sadly this is one of the only books in the last few years I have not been able to finish and have donated to the discount book store. Stick with some of the classics from Napolean Hill, John Maxwell, or someone like Terry Savelle Foy if you want to explore this topic and not be frustrated with redundancy, Apple fandom, and words to fill space.
ACP More than 1 year ago
This book was recommended to me by my employer. I enjoyed the thought process and examples demonstrated in the book. There was some repetition of the information meaning the book could have been shorter. However, the concept of finding your Why and leading from that place is a good one. More companies need to find their Why or risk desentigrating.
Anonymous More than 1 year ago
This is one of the first books I read as a business owner and it is phenomenal. It truly casts a vision for understanding the success or failure in any business or even in your every day life. I highly recommend this to anyone looking to cast a vision in any area of their life. I've seen many businesses fall under after having forgot why they initially began because they got lost in how to make money and what their results were. You will find many negative comments about anything on the internet, however I encourage you to think for yourself. When you buy someone's advice, you buy their lifestyle. As for myself, this is one of the books I plan to read once a year for the rest of my life.
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This was a gift for my son who thinks way too much about everything he does, so it was perfect.
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