Start Your Own Lawn Care or Landscaping Business: Your Step-by-Step Guide to Success

Start Your Own Lawn Care or Landscaping Business: Your Step-by-Step Guide to Success

by Entrepreneur Media staff, Cheryl Kimball

Paperback(Fourth Edition)

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Product Details

ISBN-13: 9781599185927
Publisher: Entrepreneur Press
Publication date: 08/09/2016
Series: StartUp Series
Edition description: Fourth Edition
Pages: 224
Sales rank: 144,845
Product dimensions: 7.00(w) x 8.90(h) x 0.50(d)

About the Author


For more than 30 years, Entrepreneur Media, Inc., has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Table of Contents

Preface xiii

Chapter 1 The Green, Green Grass-of Home 1

The Green Scene 2

Reality Check 2

Industry Snapshot 4

Types of Green Industry Service Businesses 6

Other Opportunities to Get Green 7

Meet the Entrepreneurs 7

Chapter 2 Lawn Care 11

Historical Perspective 12

Business Basics 13

Grass Attack 14

Spreading the Wealth 15

Guestimating Your Worth 16

Establishing Prices 16

Start Your Engine 21

Staffing 24

Weathering the Storm(s) 25

Chapter 3 Landscaping 29

Historical Perspective 30

Types of Landscaping Businesses 32

Scope of Services 34

Gardening/Maintenance 34

Installation 36

Special Construction 36

General Business Operations 39

Estimating Jobs 39

Setting Prices 41

Scheduling Jobs 43

A Day in the Life 43

Staffing 44

Weather Woes 44

Chapter 4 Mowing Down the Competition 47

Defining Your Market 52

Conducting Market Research 53

Primary Research 53

Surveying the Market 56

Cash Bait 57

Calling All Lawn Owners 57

A Job for the Pros 58

Secondary Research 59

Economic Environment 59

Chapter 5 Your Budding Business 61

Naming Your New Baby 62

Registering Your Corporate Name 66

Your Corporate Structure 66

Sole Proprietorship 66

General Partnership 67

Limited Liability Company 67

Corporation 67

The Home Zone 68

Other Licenses and Permits 68

Navigating Unfamiliar Waters 69

Chapter 6 Cutting-Edge Help 73

Your Legal Eagle 74

Money Managers 76

Computing King 78

Covering Your Assets 78

Types of Insurance 79

Chapter 7 Tools of the Trade 83

Lawn Maintenance/Landscaping Equipment 84

Vehicle 84

Utility Trailer 85

Vehicle Alarm System 86

Storage Facility 86

Uniforms and Hats 87

Safety Equipment 88

Digital Camera 89

Lawn Care Necessities 89

Lawn Mowers 89

Snow Removal Equipment 91

Spreaders and Sprayers 91

The Final Four 91

Landscaping Necessities 92

Basic Tools for Other Landscaping Professionals 94

Office Equipment 95

Furniture 95

Computers 96

Software 96

Telephones 98

Copy Machines 99

Point-of-Sale Equipment 99

Merchant Accounts 100

Office Supplies 100

Business Services 102

Chapter 8 Turf Tenders 111

Diving into the Labor Pool 112

Good Company Culture 113

The Chase Begins 114

Back to School 116

Giving 'Em the Third Degree 117

Making a Good Impression 118

Giving the Taxman His Due 119

Promoting Workplace Safety 121

Call in the Reinforcements 123

Chapter 9 Planting the Seeds of Success 125

Industry Associations 126

AmericanHort 126

Association of Professional Landscape Designers 126

National Gardening Association 127

National Association of Landscape Professionals 127

Industry Publications 128

Trade Publications 128

Consumer Publications 130

University Courses 130

Online Resources 132

Certification 133

Association of Professional Landscape Designers 133

National Association of Landscape Professionals 133

Chapter 10 Spreading the Word 135

Timing Is Everything 137

Your Plan of Attack 137

SWOT Analysis 137

Read All About It 139

Social Networking 139

Yellow Pages Ads 139

Business Cards 140

Fliers 142

Door Hangers 143

Brochures 145

Direct Mail 146

Word-of-Mouth 149

Newspaper Ads 150

Chapter 11 Casting Your Net 151

A Phenomenal Resource 152

Your Cyber Salesperson 154

Back to Basics 154

Building a Better Website 155

Romancing the Home (page) 156

Selecting a Domain Name 157

The Host With the Most 157

Chapter 12 Blowing Your Own Horn 161

Newsletters 162

Writing and Producing a Newsletter 163

Feature Articles 165

Submitting Your Manuscript 165

Home and Garden Show Promotions 166

Networking 167

Chapter 13 The Green Stuff 169

Income and Operating Expenses 170

Phone/Utilities 171

Postage 175

Wages 175

Advertising 177

Insurance 177

Legal Services 176

Accounting Services 176

Transportation/Maintenance 177

Magazine Subscriptions 178

Membership Dues 178

Loan Repayment 178

Office Supplies 178

Merchant Account 178

Benefits/Taxes 179

Miscellaneous Expenses 182

Receivables 182

Paying the Piper 182

High-Tech Bookkeeping Solutions 185

Where the Money Is 185

Uncle Sam to the Rescue 186

Do-It-Yourself Financing 187

Unearthing the Green 188

Chapter 14 Your Green Piece on Earth 191

Why Businesses Fail 192

Hindsight Is 20/20 192

All in a Days Work 194

Making the Grade 194

Going for a Ride 194

House Call 195

Your Formula for Success 196

Appendix Lawn Care/Landscaping Resources 197

Advertising Specialty Items and Opportunities 198

Attorney Referrals 198

Demographic Information 198

Employee Assistance 198

Estimating Books 198

Franchise Opportunities 198

Graphic Design Services 199

Green Industry Websites 199

Home and Garden Publications 199

Home and Garden Shows 199

Lawn and Landscape Industry Conferences and Trade Shows 200

Lawn and Landscape Industry Trade Publications 200

Landscape Management 201

Lawn Care Equipment Manufacturers and Resale Venues 201

Logo Design, Promotional Materials, and Printing 202

Merchant Accounts and eCommerce Solutions 202

Office Supplies, Forms, and Stationery 202

Point-of-Sale Software and Hardware 202

Printing Resources 203

Professional Employer Organization Information 203

Professional Lawn and Landscape Associations 203

Safety Equipment and Information 204

Snow Removal Equipment 204

Software 204

Successful Lawn Care/Landscaping Business Owners 205

Tax Advice and Software 205

Technical Assistance with Electronic Devices 205

Trailers 205

Turfgrass Management/Landscape Design Courses 205

Web Hosting 207

Work Shirts and Hats 207

Glossary 209

Index 213

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