Start Your Retail Career

Start Your Retail Career

by Stephanie O'Malley, Entrepreneur Press

Paperback

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Product Details

ISBN-13: 9781599181646
Publisher: Entrepreneur Press
Publication date: 02/13/2008
Series: Entrepreneur Pocket Guides
Pages: 160
Product dimensions: 5.40(w) x 7.40(h) x 0.46(d)

Table of Contents

Acknowledgments     xiii
Preface     xv
All about Retail     1
Profile: Stanley Surman, The Men's Wearhouse     1
How Important Is the Retail Industry in the U.S. Economy?     7
History of Retail     8
Retail in America     9
Branding     10
New Methods of Distribution     10
The Advent of Shopping and Changing Attitudes Toward Buyers     11
The Mall     11
Trends in Retail Today     12
Profile: The JCPenney Company     14
Is Retail Right for You?     19
Profile: Al Slavin, Wal-Mart     19
Seasonality     25
Long Hours     28
Physical Stamina     28
Flexibility     29
Attention to Detail     29
Specialty Expertise     30
Training and Education     30
Educational Opportunities in Retail     33
Quiz     36
Jobs in the Store     39
Profile: Judith Catherine Duthie, McNally Robinson Booksellers     39
Retail Salespeople     42
The Good News and Things to Consider     43
So What Does a Retail Salesperson Do?     43
Working Conditions     45
Qualifications     45
Getting Ahead     46
Employment Outlook     47
How Much Do Salespeople Make?     47
Benefits     48
Profile: Deb Comeau, Keepsake Quilting     49
Retail Store Managers     51
The Good News and Things to Consider     52
So What Does a Retail Manager Do?     52
Working Conditions     53
What Are the Qualifications?     54
Employment Outlook     55
How Much Do Managers Make?     56
Loss Prevention Careers     57
So What Does a Loss Prevention Associate Do?     59
Working Conditions     60
What Are the Qualifications?     61
How Much Do Loss Prevention Associates Make?     61
Visual Merchant     61
Profile: Mindy Miles Greenberg, Visual Merchant     62
The Good News and Things to Consider     65
So What Does a Visual Merchandiser Do?     65
Employment Outlook     66
How Much Do Visual Merchandisers Earn?     66
Jobs Outside the Store     69
Profile: Kathleen Johnson, The Comfortable Home      69
Buyer     72
The Good News and Things to Consider     72
So What Does a Buyer Do?     73
Working Conditions     75
Qualifications     76
Employment Outlook     77
Earnings     77
Marketing     78
The Good News and Things to Consider     78
So What Does a Marketing Professional Do?     79
Working Conditions     80
What are the Qualifications?     80
Employment Outlook     81
Earnings     81
Marketing Research     82
The Good News and Things to Consider     82
So What Does a Marketing Research Professional Do?     82
Profile: Sue Stewart, Consumer Focus     83
Working Conditions     87
What Are the Qualifications?     88
Employment Outlook     88
Earnings     89
Computer and Information Systems Managers     89
The Good News and Things to Consider     89
So What Does a Computer and Information Systems Manager Do?     90
Working Conditions     92
What Are the Qualifications?     92
Employment Outlook     92
Earnings      93
Accounting and Finance Managers     93
The Good News and Things to Consider     94
So What Does an Accounting or Financial Manager Do?     94
Working Conditions     95
What Are the Qualifications?     95
Employment Outlook     95
Earnings     96
Real Estate and Store Development Manager     96
So What Does a Store Development Manager Do?     97
Working Conditions     98
What Are the Qualifications?     98
Earnings     99
The Working Environment     101
Profile: Micheal Klein, William Noble Rare Jewels     101
The Clothing, Accessory, and General Merchandise Sector     105
The Good News and Things to Consider     106
The Environment     106
Working Conditions     108
Employment Outlook     109
The Outlook     109
Earnings     110
Grocery Stores     110
The Good News and Things to Consider     112
What is the Environment Like in the Grocery Store Industry?     112
Large Format Stores     114
Working Conditions     114
What Are the Qualifications?      115
Employment Outlook     115
Earnings     115
Automotive Dealers     116
The Good News and Things to Consider     116
What Is the Environment Like in the Automobile Dealer Industry?     116
Working Conditions     119
Employment Outlook     119
Jobs in the Automobile Dealer Industry     120
What Are the Qualifications?     122
Earnings     122
Try Before You Buy     123
Profile: Lily Kender, University of Florida, Gainesville     123
Internships     126
The Basics     126
The Benefits     128
Working Part Time     129
What Are the Advantages of Taking a Part-Time or Temporary Job?     130
Getting Hired     131
Profile: Suzanne Meriden, The Container Store     131
Targeting Potential Employers     134
Creating a Resume that STands Out     137
Length     138
Your Job Objective     138
Experience     139
Clarity     139
White Space     140
Highlight Accomplishments     140
Addresses     141
Proofread-and Proofread Again     141
Getting Ahead     143
Profile: Allison Trembly, Whole Foods Market     143
Self-Assessment     148
Explore Career Possibilities     149
Choosing a Path     150
Strategy of Alternating     150
Staying Away from Crabs     152
Start-Ups and Turnarounds     152
Doing It on Your Own     157
Profile: Bo Wells, HoundsTooth Bakery     157
Quiz: Do You Have What It Takes to Run Your Own Business?     161
Picking a Niche     166
Location, Location, Location     167
Getting Financing     168
Floor Planning     169
Manufacturers     170
Profile: Lyle Davis, Pastures of Plenty     170
Kiosk Retailing     174
What Products Should I Sell at My Kiosk?     175
Other Kiosk Considerations     177
Profile: Rene MacLeod, Barnie's     178
To Franchise or Not to Franchise     182
Buying a Franchise     182
Retail-Related Resources     185
Glossary of Retail-Related Terms     201
Index     219

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