Starting a Business All-In-One For Dummies

Starting a Business All-In-One For Dummies

by Consumer Dummies

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Product Details

ISBN-13: 9781119049104
Publisher: Wiley
Publication date: 04/27/2015
Series: For Dummies Series
Pages: 600
Sales rank: 91,850
Product dimensions: 7.30(w) x 9.00(h) x 1.30(d)

Table of Contents

Introduction 1

Book I: From Idea to Reality 5

Chapter 1: Your Business in Context 7

Chapter 2: Refining and Defining Your Business Idea 27

Chapter 3: Creating a Business Model 45

Chapter 4: Finding Your Target Market 63

Chapter 5: Considering a Franchise 79

Book II: Planning for Your Business 97

Chapter 1: Writing a Business Plan 99

Chapter 2: Finding the Funding 115

Chapter 3: Setting Your Franchise’s Wheels in Motion 135

Chapter 4: Starting a Home?]Based Business 163

Chapter 5: Creating a Website for Your Business 191

Chapter 6: Starting with the Right Legal Structure 221

Book III: Managing Your Finances 235

Chapter 1: Setting Up the Books 237

Chapter 2: Understanding Your P&L 263

Chapter 3: Working with Cash Flow and Staying Solvent 287

Chapter 4: Controlling Costs and Budgeting 321

Chapter 5: Satisfying the Tax Man 357

Book IV: Managing Your Business 363

Chapter 1: Tackling the Hiring Process 365

Chapter 2: Setting Goals 383

Chapter 3: Embracing Corporate Social Responsibility 395

Chapter 4: Managing with Technology 405

Chapter 5: Developing Employees Through Coaching and Mentoring 415

Chapter 6: Delegating to Get Things Done 431

Book V: Marketing and Promotion 443

Chapter 1: Optimizing Your Marketing Program 445

Chapter 2: Strengthening Your Marketing Strategy 461

Chapter 3: Taking Stock of Your Business Image 477

Chapter 4: Forging Your Brand 491

Chapter 5: Creating Marketing Communications That Work 507

Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525

Index 537

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Starting a Business All-In-One For Dummies 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This is a BIBLE for anyone starting up a business! Keep it with you everywhere! Covers anything and EVERYTHING!!!!!