Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas

Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas

by Mary Ashby McDonald
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Overview

Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas by Mary Ashby McDonald

Turn your passion for horses into a successful business. Full of proven techniques to help you maximize profits and minimize headaches, this practical guide shows you how to create a viable business plan, identify marketing opportunities, and efficiently maintain your facilities. With savvy tips on reducing veterinary and feed costs, you’ll learn how to make your operation self-sufficient and keep it financially sustainable. Whether you run a boarding stable or a riding camp, you’re sure to find the information you need to keep your business running smoothly.

Product Details

ISBN-13: 9781603424837
Publisher: Storey Books
Publication date: 11/04/2009
Edition description: Second Edition
Pages: 224
Sales rank: 509,264
Product dimensions: 8.40(w) x 10.70(h) x 0.70(d)

About the Author

Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas.

Table of Contents

Introduction

1 Creating an Image

2 Advertising and Promoting Your Business

3 Managing Your Business

4 Financial Management

5 Riding Programs, Boarding, and Leasing

6 Riding Camps

7 Moneymaking Events and Ideas

8 Buying and Selling Horses

9 Breeding Horses

10 Farm Property and Maintenance

11 Cutting Costs on Horse Care

12 Equipment Savings, Opening a Tack Shop

Appendices

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