Starting Your Career as a Freelance Photographer

by Tad Crawford, Chuck DeLaney

Overview

Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! The step-by-step advice covers the multitude of concerns facing aspiring and beginning freelance photographers—from compiling a portfolio and promoting your work to winning the first client and running a healthy, profitable business. Esteemed attorney and writer Tad Crawford has teamed up with expert photography writer Chuck Delaney—and more than a dozen of the photo industry’s leading experts—to provide comprehensive guidance, including:

Photographic careers and the skills they require
How to shop for equipment and studio locations
Clients, websites, portfolios, and self-promotion
Studio management, insurance, and safety
Negotiating contracts, pricing, and model and property releases
Copyright law and protecting your work
Avoiding libel, trespass, and litigation
Accounting, record keeping, and taxes

For anyone looking to earn money with their photography, Starting Your Career as a Freelance Photographer crucial marketing, business, and legal know-how for every step of the process.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13:	9781621535461
Publisher:	Allworth
Publication date:	01/10/2017
Series:	Starting Your Career
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	352
File size:	12 MB
Note:	This product may take a few minutes to download.

About the Author

Tad Crawford is an attorney, publisher, and author of more than a dozen books, including Business and Legal Forms for Photographers and Legal Guide for the Visual Artist. Formerly General Counsel to the Graphic Artists Guild, he also served as counsel for the Copyright Justice Coalition (which included the ASMP and the APA). He lives in New York City.

Chuck Delany is a professional photographer and writer specializing in curriculum development for adult education who was also the director of the New York Institute of Photography for many years. He lives in New York City.

Table of Contents

Foreword Thomas R. Kennedy v

Introduction to the Second Edition vii

Part I Getting Started

1 Careers in Photography Chuck DeLaney 3

2 The Value of a Photographic Education Bill Kennedy 11

3 The Benefits of Apprenticeship John Kieffer 20

4 Photography, A Many-Faceted Field Susan McCartney 30

5 Equipment Considerations for Freelance Photographers Chuck DeLaney 39

Part II Building and Protecting Your Business

8 Your Business Plan Tad Crawford 49

7 Location and Leases Tad Crawford 56

8 The Going Concern Tad Crawford 59

9 Designing Your image Chuck DeLaney 65

10 Insurance Protection Arie Kopelman 72

11 Staying Healthy as a Photographer Chuck DeLaney 79

Part III Marketing Your Photography

12 Markets, Promotion, and Clients Maria Piscopo 89

13 Building and Presenting Your Portfolio Maria Piscopo 98

14 Getting the Most from Your Website Chuck DeLaney 105

15 Personal Branding and Social Media Marketing Nigel Merrick 117

16 Selling Yourself Chuck DeLaney 129

Part IV Negotiating Contracts and Prices

17 Negotiating Contracts Richard Weisgrau 151

18 Contract Forms Tad Crawford 158

19 Pricing Photography Michal Heron David MacTavish 176

Part V Photography and the Law

20 Copyright by Tad Crawford and Laura Stevens 197

21 Taxes Tad Crawford 222

22 Invasion of Privacy and Releases Tad Crawford 243

23 Beyond Privacy Tad Crawford 264

24 Settling Disputes and Finding Attorneys Tad Crawford 274

Part VI Beyond the Studio

25 Growing as a Photographer Tony Luna 285

28 Staying Fresh Chuck Delaney 294

27 Opportunities in Video and Multimedia Chuck DeLaney 299

28 Transitioning from the Freelance Life Michaf Heron 305

Appendix A 325

Appendix B 327

Copyright Notices 330

Bibliography 331

Index 333