Starting Your Career as a Professional Blogger

Starting Your Career as a Professional Blogger

by Jacqueline Bodnar

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With traffic to personal blogs and online journalism sites on the rise, there are more blogging opportunities than ever before. With the right approach, a blog can be an extra source of cash, or it can be a business unto itself yielding thousands of dollars a week, all earned on your own schedule, from the comfort of your home office, and writing about the topic of your choice. If that sounds too good to be true, this invaluable book will prove to you that it can be done. 

Unlike other guides, Starting Your Career as a Professional Blogger goes beyond the basics to show you how to earn a living while doing what you love. Experienced blogger Jacqueline Bodnar takes offers a comprehensive overview of the blogging world, presenting effective strategies for establishing a web presence and marketing your work. Topics include: 
  • Choosing a niche 
  • Knowing the advantages of different blogging platforms (WordPress, Tumblr, etc.) 
  • Setting up, maintaining, and monetizing your blog
  • Increasing traffic to your blog 
  • Finding your audience—and helping them find you 
  • Vlogging 
  • Promoting your blog
  • Networking with other bloggers 
  • Creating a podcast 
  • Synching your blog with your social networking accounts
  • And more  

If you’ve ever wanted to write for a living, this book will help you achieve your dream, on your own terms. Welcome to the blogosphere!

Product Details

ISBN-13: 9781621532859
Publisher: Allworth
Publication date: 06/01/2013
Series: Starting Your Career
Format: NOOK Book
Pages: 192
File size: 573 KB

About the Author

Jacqueline Bodnar is an award–winning writer and has had over 2,500 articles published in newspapers and magazines in the U.S. and abroad. Her published blog posts number in the thousands. In addition to maintaining her own blogs, Bodnar writes for and maintains the blogs of several companies. She holds a master’s in professional writing from Chatham University and lives in Daytona Beach, FL.

Table of Contents

Preface xi

Chapter 1 Blogging 101 1

The Difference Between a Blog and a Website 2

Anyone Can Blog 3

The History of Blogs 4

Who Blogs and Why? 4

Why Blog for Profit? 5

Making a Living 6

Keeping Positive 8

Chapter 2 Do You Have What It Takes? 11

What Are Your Goals as a Blogger? 14

Having What It Takes 16

Time and Money 17

Questions to Ask Yourself 19

My Professional Blogging 20

A Blog That Fails 21

Successful Bloggers (and Why They Are) 22

Successful Bloggers (and Who They Are) 23

Chapter 3 Choosing Your Focus 27

Deciding What to Blog About 28

Making a List, Checking It Twice 28

Narrowing Your Topic 30

Evaluating Your Passions 31

Evaluating Your List 33

Market Oversaturation 34

Chapter 4 Getting Started 37

Choosing Your Blog Name 37

Finding a URL 40

Publishing Your Blog 44

Designing Your Blog 47

Establishing Your Brand 49

Chapter 5 Writing Blog Posts 51

Writing Your First Post 52

Legal Considerations for Bloggers 54

Let Your Writing Have a Voice 60

Ethical Blogging 60

Ideal Blog Posts 61

Increasing Readability 64

More on Posts 65

Comments 66

The First Month 67

Maintaining Your Blog 68

Chapter 6 Beyond Penning Posts 71

Vlogging 71

Contests and Giveaways 74

Fun with Widgets 79

Guest Blogging 80

Audio Podcasting 81

Picking Photos 82

Beyond Basics 84

Chapter 7 Promoting and Getting Noticed 85

Traffic Is Key 86

Finding Your Audience 87

Subscribing 88

Using SEO to Build Traffic 91

Additional Promotion 96

Keeping Readers 98

Chapter 8 Setting Goals, Measuring Success 101

Determining Goals 102

Working Toward Goals 104

Knowing Your Numbers 105

Other Ways to Measure Success 109

Chapter 9 Making Money from Blogging 113

Study Top Bloggers 114

Blog Design and Monetizing 118

Finding Advertisers 118

Getting Paid 121

Merchandise Opportunities 122

Book Opportunities 123

Asking for Donations 124

Additional Perks 126

Providing Disclosure 127

Chapter 10 Additional Money-Making Opportunities for Bloggers 131

Thinking Beyond the Blog 132

Finding Work 137

Determining Rates 138

Tracking Your Expenses and Income 140

Chapter 11 Growing Your Business 141

Benefits of Business 141

Growing Your Business 144

Marketing and Promoting Your Blog 146

Knowing Your Audience 152

Chapter 12 The Blogging Community 155

Community Options 156

Attending Conferences 151

Blogging Niches 160

Learning More 161

Secrets of Successful Bloggers 162

Last Byte 165

Glossary of Blogging Terms 167

Getting Started: A Checklist for Success 171

Index 173

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