Starting Your New Businessby Charles L. Martin, Michael G. Crisp (Editor)
The objective of this book is to help a reader think/i>
Starting Your New Business is not like most books. It has a unique "self-paced" format that encourages a reader to become personally involved. Designed to be "read with a pencil," there are an abundance of exercises, activities, and assessments and cases that invite participation.
The objective of this book is to help a reader think through all of the critical issues before charging ahead to set up a new business. It contains several hundred questions that, if answered honestly, will assist with a decision of whether or not to start a business.
For readers already familiar with the first edition, you should note several changes in the revised edition, facts, statistics, and examples have been updated and several new discussions added. They include: 1) Women in Entrepreneurship, 2) Product Quality, 3) Franchising, and 4) Business Exit Planning, to name a few.
- Individual Study. Because the book is self-instructional, all that is needed is a quiet place, some time and a pencil. By completing the activities and exercises, a person should not only receive valuable feedback, but also practical ideas about steps for self-improvement.
- Workshops and Seminars. The book is ideal for pre-assigned reading prior to a workshop or seminar. With the basics in hand, the quality of the participation should improve. More time can be spent on concept extensions and applications during the program. The book can also be effective when a trainer distributes it at the beginning of a session, and leads participants through the contents.
- Remote Location Training. Copies can be sent to those not able to attend "home office" training sessions.
-Informal Study Groups. Thanks to the format, brevity and low cost, this book is ideal for "brown-bag" or other informal group sessions.
There are other possibilities that depend on the objectives, program or ideas or the user. One thing for sure, even after it has been read, this book will serve as excellent reference material which can be easily reviewed.
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