Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

by Alice E. Marwick

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Overview

Status Update: Celebrity, Publicity, and Branding in the Social Media Age by Alice E. Marwick

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development.   Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Product Details

ISBN-13: 9780300199154
Publisher: Yale University Press
Publication date: 11/28/2013
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 737,133
File size: 18 MB
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About the Author

Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and the director of the Donald McGannon Communication Research Center. She lives in New York City.

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