Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million per year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run—for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.
Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.
An inspiring book, Stirring It Up demonstrates how companies and consumers can work to save the planet, while achieving greater profits and satisfaction, as well.
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Historically and at present, every school curriculum, be it at regular school or college level stresses the importance of getting and spending, about materialism, about maximizing profits and return on investment, all with good intention, but nowhere are we thought about living in harmony with nature, about sustainability and preservation of the environment, every class in business emphasis maximum profit, but not one of them teaches us about the impact to the environment and at what cost it is to Mother Nature. We are taught about making short term profits but not about the long term impact to the environment, this practice is going to cause untold misery and suffering for future generations. We as custodians of the environment, ature, the animal and plant world, supposedly of a higher intelligence are suppose to safeguard and protect it, but we are all guilty of abusing it. Industrialization and modernization has certainly given us a more comfortable lifestyle, but at what price? As a species, we human beings have consumed, exploited, and destroyed more of the earth's resources in the past fifty years than all of the previous years human existence combined. Besides the reduction of carbon emissions and finding alternative energy sources, one of the other solutions is to change textbooks to factor in climate and environmental issues into the business equation, as well as to change our mindsets as to how we impact the environment in our daily lives. No other news item, activity or event is going to dominate our lives in the future more than Global Warming, the climate and the environment. If we don't reverse this trend or stop it, generations of people in the future will be facing a life of hardship and suffering to difficult to fathom, for a preview of this view the movies 'Mad Max' and 'Waterworld'. Hirshberg does an excellent job in illustrating that we can live in harmony with nature and make profits at the same time. This book should be read by CEO's of all companies so that they can start the Green Revolution. Bharat Vala Patel Lenasia, SA Cincinnati, OH, USA