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In 1887, one Dr. L. L. Zamenhof created a language called Esperanto. His goal was to develop an international language that would enable better communication and understanding between cultures and nations, hopefully resulting in a more peaceful world. Although Esperanto still has a number of followers, it never really caught on in a big way.
But we still have an international language and it's one that has been with us from the beginning of recorded history-the language of symbols. Our everyday life is full of symbols. We see many of them when we are driving: arrows point us in the right direction, upside-down pyramids tell us of a slow-moving vehicle, and octagons tell us to stop. There are also the multitude of business symbols we encounter in everyday life. Whether you are in Moscow or Muncie, a stylized M representing a pair of golden arches tells you where Big Macs are to be found. Another trademark, a stylized check mark called a swoosh, tells you its owner is wearing a Nike product. Want to buy an Apple computer? Look for a polychrome apple with a bite taken out. Want to trade your television for some cash? Look for a storefront displaying three balls, the symbol for a pawnshop.