Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall

Hardcover

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Overview

What stories do you need to tell, and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • The Value Story—convince customers they need what you provide.
  • The Founder Story—persuade investors and customers your organization is worth the investment.
  • The Purpose Story—align and inspire your employees and internal customers.
  • The Customer Story—allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?


Product Details

ISBN-13: 9781400211937
Publisher: HarperCollins Leadership
Publication date: 09/24/2019
Pages: 240
Sales rank: 105,401
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

About the Author

Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought-after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products, and their individuality through strategic storytelling.

What began as a chance encounter at age 13 with a storytelling cassette tape grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own.

She was a National Champion storyteller (yes, they have those), member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture.

Kindra is a former Director of Marketing and VP of Sales and former Chief Storytelling Officer at SUCCESS Magazine. Today, Kindra’s work can be seen at Inc.com, Entrepreneur.com, SUCCESS, and more. Kindra’s message spans all industries, and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School.

Regardless of the industry, Kindra has become a conference favorite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited and equipped to finally put their stories to work in a tangible way.

Kindra lives in Manhattan with her husband, young son, and daughter. When she is not traveling around the world speaking, Kindra can usually be found at spin class or in Central Park with her family.

Table of Contents

Introduction: Slovenia, JFK, and the Story That Kidnapped My Husband xi

Part 1 The Irresistible Power of Storytelling

1 The Gaps in Business and the Bridges That Close (and Don't Close) Them 3

2 Once Upon a Brain 19

3 What Makes a Story Great 29

Part 2 The Four Essential Stories-The Tales Every Business Needs to Tell

4 The Value Story 53

5 The Founder Story 79

6 The Purpose Story 109

7 The Customer Story 133

Part 3 Create Your Story-Finding, Crafting, and Telling Your Story

8 Finding Your Story 153

9 Crafting Your Story 171

10 Telling Your Story 189

Conclusion: Happily Ever After Is Just the Beginning 201

Appendix: The Four-Story Cheat Sheet 207

Acknowledgments 209

Notes 213

About the Author 219

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