STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.
Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of "experience-based" illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.
Everyone can benefit greatly from reading this book-whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of Entrepreneurism applies universally to ventures of all types and is an essential element in the fulfillment of any dream-dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.
Most Helpful Customer Reviews
Storytelling isn’t only for writers or Hollywood producers, and this book is a great resource for people who are starting a business or venturing into the world of entrepreneurship. In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors. Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.” But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more. Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!
Hard-hitting reality by a Seasoned Entrepreneur! The cover says it all and Mazzocchi reinforces the most critical component of being a success, regardless if you're an inventor, start-up CEO, senior manager or sales director. Rarely does anyone provide all the "good, bad and ugly" of their journey, but the author provides detailed stories of both his successes and failures to point out the essential ingredients of this "art". A must read for anyone involved in early-stage businesses or who might need to convince an audience of any size.