ISBN-10:
1119002257
ISBN-13:
9781119002253
Pub. Date:
11/02/2015
Publisher:
Wiley
Storytelling with Data: A Data Visualization Guide for Business Professionals / Edition 1

Storytelling with Data: A Data Visualization Guide for Business Professionals / Edition 1

by Cole Nussbaumer Knaflic
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Product Details

ISBN-13: 9781119002253
Publisher: Wiley
Publication date: 11/02/2015
Pages: 288
Sales rank: 72,277
Product dimensions: 7.30(w) x 9.00(h) x 0.80(d)

About the Author

COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data presentation and pens the popular blog www.storytellingwithdata.com.

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Table of Contents

foreword ix

acknowledgments xi

about the author xiii

introduction 1

Chapter 1 the importance of context 19

Chapter 2 choosing an effective visual 35

Chapter 3 clutter is your enemy! 71

Chapter 4 focus your audience’s attention 99

Chapter 5 think like a designer 127

Chapter 6 dissecting model visuals 151

Chapter 7 lessons in storytelling 165

Chapter 8 pulling it all together 187

Chapter 9 case studies 207

Chapter 10 final thoughts 241

bibliography 257

index 261

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Storytelling with Data: A Data Visualization Guide for Business Professionals 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
As a follower of the popular blog storytellingwithdata, I wasn't sure if the book would be simply a compilation of her posts but it's not. Fresh, hugely helpful content, easy and even funny to read at times (no, I'm not a data nerd). Each chapter is a walkthrough of her lesson with excellent examples and visuals. I especially found helpful some of the before and after examples where she applies the lessons - I swear she was using some of my presentations :) Quality read, highly recommend this book. I'm actually going to buy copies for my entire team!