From the author of Let's Get Digital and Let's Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.
*Learn the five stages in the Reader Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Most Helpful Customer Reviews
Tons on information, takes you through all of it in a logical way. Can't wait to try the strategies outlined here.
I was lucky enough to receive an ARC of this book for review, which was great, as I was really excited to read it. I've loved all of David Gaughran's writing books, and this one was no exception. I read it in 2 days! Not all of the information in this book was new to me, but the way it tied all the different aspects of marketing a book together, and made me look at where this might be falling apart, was eye opening. I’ve come away with a list of changes I want to make, some new tools to check out, and above all, motivation to do so!