By Bob Conrad, PhD, APR. Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s latest book, “Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor,” is published by Jossey Bass.
Jim was interviewed by Bob Conrad exclusively for the public relations blog, The Good, The Bad, The Spin (www.thegoodthebadthespin.com).
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About the Author
While a director of marketing communications at the University of Nevada, he was described as “a steady hand at the PR helm. Bob negotiated some of the most difficult communications challenges the university has ever seen with mastery and calmness.”
Bob is the author and co-author of numerous research publications, magazine articles and posts about public relations, science, marketing and social media. His blog received an “Editor’s Pick” from the U.K. Journalism.co.uk, “The essential site for journalists,” and his work has been featured in Information Week, Skeptic, Bulldog Reporter, PRSA’s TACTICS and other sites and publications.
He provides communications consulting services at Conradcommunications.com.